The Back Story
Adorned with playful colors and patterns, the Aloha Shirt is the essence
of Hawaiian spirit. Trademarked by Ellery J. Chun in 1936, aloha
shirts brought to life the culture of the islands. When movie stars
began wearing the shirts in movies, the passion for aloha wear (and
traveling to Hawaii) quickly spread to the mainland. Today, aloha
shirts are accepted business attire for men in Hawaii.
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